A color LCD screen transmits footage from an underwater camera, letting you spot -- and catch -- fish attracted by an included bait basket. The FishEyes Rod and Reel, with a built-in underwater video camera, allows you to see exactly what's happening underwater, in real time...

The fisheries of the Northeast and Northwest have been in turmout to say the least. However the future looks bright. The lake trout have come back strong in the last few years and the Northwest rivers are seeing the strongest runs of salmon and steelhead in recent history...

Big Shimano quality and sensitivity at a price even the fish can afford! Shimano is the big fish in the pond when it comes to rod construction. And the FX Casting Rod gives you all their knowledge and experience at a great price...

Compact and easy to carry, the Okuma Voyager Travel Kit has everything you need for casual fishing while camping and hiking. The kit includes a six-foot graphite composite rod with a comfortable cork grip, ceramic guide inserts, stainless steel hooded reel seats, a ball bearing drive system, a corrosion-resistant aluminum spool, and a soft-sided carry case...

Designed to be ideal tools for new and learning anglers to perfect the art, Solora rods are built from durable aeroglass fiberglass and feature comfortable cork fore- and reargrip handles. With solid locking graphite reel seats and reinforced aluminum oxide guides, the Solora Series offers quality you can count on...

Whether you're traveling across the country for business or driving through the countryside to visit a family member, it's always nice to have a rod available for spur-of-the-moment fishing trips. The Travel Mate comes with a six-piece, 6-foot-6-inch medium-action rod...

Big Shimano quality and sensitivity at a price even the fish can afford! Shimano is the big fish in the pond when it comes to rod construction. And the FX Spinning Rod gives you all their knowledge and experience at a great price...

Built to take a beating day-after-day, the 15-foot, three-piece Tundra Surf/Pier Spinning Rod features durable glass fiber blank construction to handle heavy action. The rod comes equipped with reinforced double footed guides with ceramic inserts, EVA grips, and a rubber butt cap...

See and hear the strike with the Zebco Hawg Seeker fishing rod and reel combo. The Hawg Seeker is equipped with revolutionary BiteAlert technology, which allows fishermen to see and hear a bite even on the darkest of nights...