Cast out a Rattlin' Rapala and watch the swimming action at slow to very fast retrieve rates--you'll be amazed. This extra-loud shallow-running crankbait is equipped with 2 full-size treble hooks for sure hookups...

The New lipless Clackin' Rap creates a distinctive sound and vibration profile that allows fish to zero in. The uniquely designed sound chamber features a single steel ball and external metal discs that transmit a distinctive clackin' sound with maximum vibration...

Rapala's Jointed Minnows are the answer when fish are extra wary and water conditions are difficult. The Jointed Minnow's unique body works to produce a livelier, attention-getting, baitfish-in-distress action that usually fits the bill when all other lures come up short...

The Rapala Ultra-Light Lure Kit has the perfect combination of ultra-lite Rapalas for fishing all specifies of fish. Even the smallest catch can be played like a trophy catch—and when you get a big one, look out! The action is unbeatable...

This plastic version of the legendary Shad Rap is more than just a wounded minnow. The rhythmic rattles send out the "distressed minnow" signal loud and clear for all to hear. Seasoned anglers know that sometimes it takes a slight exaggeration of the lure's unique baitfish-in-distress behavior to get the undivided attention of an otherwise disinterested fish.

The Original Floating Rapala can be fished using a steady retrieve, stop-and-go retrieve or as a twitch bait. No matter how you fish this classic bait, it is guaranteed to bring 'em running. This lure repeatedly has proven itself in a variety of conditions over the years

Rapala's adrenaline-pumping Saltwater X-Rap Lures have had a huge impact on the way anglers target almost every kind of saltwater species. Built to withstand the onslaught of saltwater giants, the extreme X-Rap slashbait produces an aggressive, hard-cutting, darting action that drives every fish to strike...

The Rattlin' Rapala alerts and arouses the attack instinct in fish. Sound heightens curiosity in fish and triggers investigation. This lure produces sound frequencies that are harmonic, uniform and that are "in tune" with nature...

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water, catching and piquing attention. And the suspending action is just more than a fish can handle...

The Original Floating Rapala can be fished using a steady retrieve, stop-and-go retrieve or as a twitch bait. No matter how you fish this classic bait, it is guaranteed to bring 'em running. This lure repeatedly has proven itself in a variety of conditions over the years